United States-based Hilton Worldwide, one of the largest global hotel chains, is gearing up to once again become an important player in Indonesia’s hospitality industry, after its painful disappearance from Jakarta in 2006, with 15 new hotels scheduled to open within five years.
“Four mid-market hotels will open in Surabaya, Jakarta and Karawaci, Tangerang in 2019 and 2020,” Alan Watts, president of Hilton Asia Pacific, said in Singapore on Wednesday.
“And Hilton’s world-renowned luxury brand Waldorf Astoria and Conrad will follow in Jakarta and Bali’s Nusa Dua in 2020, to be capped by another Waldorf Astora in Bali’s Ubud area in 2024.”
Watts told a news conference that these new properties, including the 74-story Waldorf Astoria in the Jakarta Thamrin business area, will join Hilton’s Indonesian portfolio of five properties already in operation, namely: Conrad Bali, Hilton Bali Resort, Hilton Bandung, DoubleTree by Hilton Jakarta and Hilton Garden Inn Bali Ngurah Rai Airport.
“As Southeast Asia’s largest economy with a burgeoning middle class, Indonesia is a particularly important growth market for Hilton,” Watts said, adding that eight other properties in the pipeline would be located mostly in Java.
Hilton global CEO Christopher Nassetta concurred that as the largest economy in Southeast Asia and part of the fast-growing Asia-Pacific region, Indonesia offered huge potential in the travel and tourist industry.
“The big growth in the middle-class group and the higher propensity of people to get experiences and see the world’s wonder, instead of acquiring things, will be the main driver of the tourism boom ,” added Nassetta.